Thursday, May 31, 2007

franzia - 1 beast - 0

Poll Reveals that Americans prefer wine to beer

"In 2005 a Gallup poll revealed that, for the first time ever, Americans preferred wine to beer. This was an astonishing development, akin to Americans jilting baseball for bocce.

Soon after, Lew Bryson, a columnist for a beer-industry trade magazine called Cheers, lamented that beer had "lost its way." Bryson summed up beer's predicament: "Wine overcame beer's lead in the hearts and minds of American drinkers," he wrote. "Forty years ago, wine was mired in a swamp of low-margin jug sales. Drunks were called 'winos.' Now wine has cleaned itself up, with a freshly shaved face and a fashionable suit of casual clothes, and is headed uptown."


(note: i'm not exactly a fan of the way this article is written. wine had a bad reputation? pift! but, it is interesting nonetheless.)

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